I've had many requests for creating/upgrading websites. But just having a space on the web isn't enough. People have to quickly find what they're looking for on your site. This piece on Findability and Exploration explores some of those issues
We need ambient findability. We need smart ways of guiding people towards the content they’d like to see — with categorization and search playing complementary goals. And we need smart ways to keep readers on our site, especially if they’re just following a link from Google or Facebook, by prickling their sense of exploration
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